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According to the study from the authors of the New York Times bestseller, Influencer: The Power to Change Anything (McGraw-Hill, 2007), those who use four or more influence strategies to change bad habits are four times more likely to succeed.

The survey of more than 1000 Americans also revealed that the reason most people give up on changing their bad behaviors is because their approach usually consists of only one "magic bullet" solution–a trend proven by the $23 billion Americans spend annually on diet pills (The Diet Drug Report, 2007).

The Six Sources of Influence:

1. Personal Motivation - overcome your own reluctance and resistance
2. Personal Ability - learn how to master the necessary skills for success
3. Social Motivation - enlist help from leaders or other opinion-leaders
4. Social Ability - leverage teamwork
5. Structural Motivation - reward your early successes
6. Structural Ability - surround yourself with a supportive physical environment

For example, one respondent demonstrated how after decades of struggling to lose weight she increased her physical activity and changed her life when she marshaled multiple sources of influence.

Influencer draws on the skills of hundreds of successful individuals who have solved seemingly insurmountable challenges using multiple sources of influence.

For more information, visit influencerbook.com

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