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Nutrisystem, Inc., a leading developer of weight loss products and services has announced a new multi-year alliance with the American Diabetes Association to help educate people with diabetes, healthcare professionals, and the public about the importance of weight loss for people with type 2 diabetes. In addition, through the relationship, Nutrisystem will support the Association’s efforts to fund both research and information and advocacy programs on behalf of people with diabetes.

Currently, there are nearly 24 million Americans suffering from diabetes. Nearly all adults with type 2 diabetes are overweight, and more than half are obese.(1) In research studies, even modest weight loss (5-7% of total body weight) has been shown to improve blood glucose, blood pressure, and cholesterol levels and lower the risk of heart disease in overweight people with type 2 diabetes.(2)

As part of its support, Nutrisystem, the marketer of Nutrisystem D, a weight loss program designed to help people with type 2 diabetes lose weight, will launch a series of awareness generating activities aimed at spreading the word about the benefits of losing weight in helping to prevent or delay type 2 diabetes. The American Diabetes Association will help develop healthy eating messaging to be included in Nutrisystem’s direct to consumer advertising, the company’s website, fundraising promotions, in-product brochures, and email blasts. Nutrisystem has also supported the Association’s Step Out: Walk to Fight Diabetes® event in Philadelphia.

In addition, Nutrisystem will sponsor Stop Diabetes(SM), the American Diabetes Association’s movement — launching in November — designed to educate Americans about the devastating, physical and emotional impact of diabetes, elevate the sense of urgency around the disease and inspire people to take action.

For more information, visit nutrisystem.com.

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This entry was posted on Wednesday, November 18th, 2009 at 12:11 pm and is filed under Weight Control. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.