North Carolina, put on your walking shoes! Blue Cross and Blue Shield of North Carolina (BCBSNC) is launching the “Million Step March,” a 600-mile statewide wellness initiative to promote the benefits of physical activity. Participants will walk from Asheville to Wilmington and can be tracked on an interactive Web site along the way.
The Million Step March (MSM) will be led by Kathy Higgins, BCBSNC’s vice president of Community Relations, and Gary Marino, a nationally recognized healthy lifestyle advocate. Marino lost more than 150 pounds over three years, largely by traveling on foot from Florida to Boston to raise awareness about obesity. Marino has teamed up with BCBSNC to show that anyone can live a healthier lifestyle by taking simple steps like walking regularly.
The 10-week campaign began in Asheville on April 1 and ends in Wilmington on June 11. The Million Step March team will host dozens of demonstrations and events at schools, community groups, worksites and other locations along the way to inspire people to get moving.
For more information on joining the Million Step March, visit betterhealthNC.com
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